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LBA Hospitality Increases Business for 72-Property Portfolio with Web Booking Pages and Corporate Sales System

“Sales is All About Qualifying,” LBA Combines Savvy Web Strategy and Centralized Account Management to Qualify and Close New Business

May 22, 2013 - “LBA specializes in Hilton and Marriott properties that extend from the Carolinas to Houston and down to South Florida in primary, secondary, and tertiary markets. Our properties have strong leisure segments that uses the internet to shop and book, and we have the perfect emarketing tool,” said LBA Hospitality’s VP of Marketing and Sales Jeff Iavarone. “We use a system called hotel WebSpace that enables us to promote our properties for local events and attract and book business. This is a major delivery channel for us.” LBA Hospitality operates 72 properties across the Southeast.

“Successful selling is based on effective qualifying,” said Iavarone. “My teams have to qualify prospects quickly, and close the business. hotel WebSpace makes it easy for our hotels to quickly build web pages that spotlight local events and align the property with them online. This strategy reaches travelers who are pre-qualified; they are traveling to the event and our hotel WebSpace page shows them a nearby LBA property where they can stay. The system enables us to attract guests who would have never heard about our properties. Our hotels are more visible online and our hotel WebSpace pages promote our services and quality. The bottom line is that we can reach many travelers in multiple markets more efficiently and effectively than direct mail or other methods. It gives us an advantage in our markets since we have higher visibility than our comp-set.”

Iavarone noted that his teams are able to set up event-focused landing pages with the hotel’s ‘Book Now’ button and an area map in five minutes. “Travelers today are comfortable booking rooms online, and hotel WebSpace enables us to create landing pages that are search engine optimized to appear high in organic search results for the specific events we target. We add property photos and banners to brand each page and make it easy for visitors to reserve a room. We also track how many visitors the page has so we can re-position our wording to increase traffic. This ensures our strategies are effective.”

The hotel WebSpace internet marketing solution from hotel SystemsPro drives more bookings for hotel operators. It enables operators to quickly create custom search engine optimized landing pages aligned with local market opportunities that attract visitors to their city or area. Click here for more information on hotel SystemsPro products.

LBA tracks accounts and prospects for all its properties in a cloud-based corporate sales system that is accessed by the company’s multiple sales teams. “We have properties from the Carolinas to Texas. With hotel SalesPro as our corporate sales system our Houston properties can quickly qualify and establish a relationship with companies coming into their town that have a history with our hotels in other regions,” Iavarone said. “LBA owns the accounts, its property teams are the stewards of the information.” LBA provides each hotel with a comprehensive account database to help them qualify prospects, develop faster relationships, and close business more effectively.

“Our central hotel SalesPro system and database lets me track productivity for our teams and establishes checks and balances on our activities,” Iavarone said. “I can easily spot underperforming hotels and drill down to identify if the issue is occupancy, ADR or something else. It is a great tool to help me see how I can support our people to do a better job.”

Founded in 1973, LBA provides top-quality development and management services to the hospitality industry. It operates under the powerful business philosophy to provide a superior guest experience; deliver profit to owners and partners, and promote excellence that energizes continued growth and success.

About LBA Hospitality
LBA Hospitality | Larry Blumberg & Associates, Inc./LBA Hospitality (LBA) and its subsidiaries are a group of companies providing comprehensive hotel development and management services. The company operates more than 70 hotels, primarily in the southeastern U.S., from its corporate office in Dothan, Ala. LBA has developed and operated hotels for over 35 years, with a background and culture that has evolved through the eyes of an owner focused on maximizing return, safeguarding assets and enhancing value. For more information please go to http://lbaproperties.com/hospitality.

About hotel SystemsPro
hotel SystemsPro is a technology innovator operated by hospitality professionals that helps clients efficiently manage assets, increase sales and reduce operating costs. The company’s suite of high performance, web-based, true enterprise property solutions empower hotel teams to easily create revenue via tools that cost-effectively provide a higher quality guest experience. hotel SystemsPro solutions scale across all properties and any flag. They evolve to assist hotel professionals in meeting their markets’ ever-changing needs. Whatever the size of the property or its challenges, hotel SystemsPro solutions do the heavy lifting for hotel operators to streamline operations and boost staff productivity and profitability.

Products include:
hotel SalesPro - a multi-property web-based sales and catering system. Its scalable functionality increases sales efficiency for hotel chains and independent properties.

hotel ServicePro - an economical hotel maintenance solution that preserves property asset value and improves guest service. It automates the communication, scheduling, tracking and reporting of tasks that surround best practices, guest requests, safety requirements, and preventive and equipment management.

hotel WebSpace - an online marketing solution that enables properties to increase their web presence. It converts browsers to buyers on search engines like Google, Yahoo and Bing.

For more information, please visit www.hotelsystemspro.com.

hotel SystemsPro
Edie Chandler Lowe
Senior Vice President
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: (770) 303-9911 or Toll free: (877) 263-3645
Email: edie.lowe@hotelsystemspro.com

Media Contact:
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Softscribe Inc.
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Atlanta, GA 30328
Phone: (404) 256-5512
Email: Julie@softscribeinc.com