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Innkeepers Increase Market Share with Specialized Sales Automation

Powerful, Cost-Effective System Lets Innkeepers Respond to Group RFPs Quickly, Standardize Events and Menus, and Forecast Accurately for Greater Profitability

Atlanta, GA – December 2012 Boutique country inns are special places where guests go for special occasions. “We don’t do business like the big-box properties downtown, our events and venues are unique; that’s the appeal of an inn,” said Christina Diaz, director of guest services for The Inn at Honey Run. The intimate, personal charm of country inns is what attracts guests and groups to these one-of-a kind properties. The Inn at Honey Run is one of a growing number of bespoke properties using technology to increase business, efficiency, and profitability while maintaining a personal touch.

hotel SalesPro fits innkeepers’ budgets and has ‘big-system’ functionality
“Until 2012, we operated like most inns, we managed our group and event booking process on pieces of paper,” Diaz said. “It was difficult to schedule and track all the custom components of each unique event. We were forecasting group event requirements and occupancy manually, and a wrong guess impacts purchases, staffing, and our profitability.” The Inn’s team evaluated several Sales and Catering systems. “We selected hotel SalesPro because it provided all the functionality of the more costly ‘large-property’ systems, it fit our budget and was easy to use and learn. It absolutely helps us win more business,” Diaz said. hotel SalesPro is an automated, web-based sales solution from hotel SystemsPro that simplifies and strengthens sales processes. It records and tracks group sales information, provides traces and automated event booking, management, and follow-up. Click here to learn more about hotel SystemsPro solutions.

Professional RFP responses and proposals - automatically
The Inn at Honey Run attracts corporate groups, day retreats, weddings, and family events from across Ohio and eastern Pennsylvania. “We customize all of our group events,” Diaz said. “hotel SalesPro stores all our offerings and pricing and helps us combine different items for each group to create a unique experience. The system generates professional reports and documents. Guests tell us what they want; we listen, then create their perfect event.” The Inn at Honey Run provides many beautiful outdoor venues including a pavilion, hilltop meadow, and an evergreen park.

“An engineering company recently asked for a memorable affair for its new-hires,” Diaz said. “We created a mock ‘wedding ceremony’ that married each new employee to the company. We used hotel SalesPro to combine a number of our wedding activity options to build a unique experience. The event options and prices were in the system so we could instantly show all the possibilities, and our client was able to make decisions more easily. hotel SalesPro gives us flexible hands-on creativity to build group events based on past successful activities without wasting time paging through options in binders.”

The Inn at Honey Run is managed by an innkeeper. Like a hotel general manager, the innkeeper is responsible for all operations from staffing to sales, banquets, event coordination, rate setting, and profitability. “With the new web-based system, our innkeeper can log on even when he is off property to check on events and track our sales leads and bookings. He easily monitors every account from prospect until conclusion of event,” Diaz said. “hotel SalesPro makes our operation more efficient and our inn more successful.”

Forecasting was manual at The Inn at Honey Run before the new system. “hotel SalesPro’s comprehensive forecasts enable us to plan accurately for upcoming events. Now we staff appropriately and can purchase the right amount of food,” Diaz said. “This helps bottom line profitability.”

Innkeepers ‘fall in love’ with hotel SalesPro
Diaz recently received a call from a nearby inn asking to see their new sales system. “I met with the other innkeeper and showed her how we handle our group sales operation now,” Diaz said. “Innkeepers are hesitant to use computer programs, but when I showed her how the system helped our operation, she fell in love with hotel SalesPro.”

The Inn at Honey Run
Nestled in the rolling hills of the Ohio Amish Country, The Inn at Honey Run is a serene oasis of nature and wildlife, comfort and privacy, casual upscale dining and warm hospitality. Located in Holmes County, within two hours of Cleveland and Columbus, our boutique country inn offers a tranquil retreat, the perfect destination to regain harmony and balance. For more information call toll-free: 800-708-9394, or go to www.innathoneyrun.com.

About hotel SystemsPro

hotel SystemsPro is a technology innovator operated by hospitality professionals that helps clients increase sales, reduce operating costs and efficiently manage assets. The company’s suite of high performance, web-based, true enterprise property solutions include extensive reporting capabilities to empower hotel teams to generate revenue via tools that cost-effectively provide a higher quality guest experience. hotel SystemsPro solutions scale across all properties and any flag. They evolve to assist hotel professionals in meeting their markets’ ever-changing needs. Whatever the size of the property or its challenges, hotel SystemsPro solutions do the heavy lifting for hotel operators to streamline operations and boost staff productivity and profitability.

Products include:

hotel SalesPro – A multi-property, mobile-ready web-based sales and catering system that provides scalable functionality and a wide variety of reporting options that increase sales efficiency for hotel chains and independent properties.

hotel ServicePro – An economical hotel maintenance solution that preserves property asset value and improves guest service.  It automates the communication, scheduling, tracking and reporting of tasks that surround best practices, guest requests, safety requirements, preventive maintenance and equipment management.

hotel WebSpace – An online marketing solution that enables properties to increase their web presence and convert browsers to buyers on search engines like Google, Yahoo and Bing.

For more information, please visit www.hotelsystemspro.com.

The North Central Group
1600 Aspen Commons, Suite 200
PO Box 620994
Middleton, WI 53562-0994
Phone: 608-836-6060
Fax: 608-836-6399
Email: info@ncghotels.com

hotel SystemsPro
Edie Chandler Lowe
Senior Vice President
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: (770) 303-9911 or Toll free: (877) 263-3645
Email: edie.lowe@hotelsystemspro.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Email: Julie@softscribeinc.com