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hotel SystemsPro Announces Account Saturation Tool to Increase Revenue and Focus Sales Activity on Top Accounts

hotel SalesPro’s New Web-Based Sales Tool Automates the 80/20 Rule for Streamlined Account Qualification and Management

ATLANTA, GA – July 27, 2009 – hotel SystemsPro, a pioneer of Web-based enterprise solutions that enable hotel companies to increase market share and revenue through improved property and staff performance, today announced availability of its Account Saturation Tool, which adds new sales-boosting functionality to the company’s flagship hotel SalesPro product. The Account Saturation Tool addresses the hotel industry’s demand for more effective methods of capturing vital customer data and automatically generating reports that enable sales teams to identify and focus on the most valuable revenue-generating sales opportunities.

The Account Saturation Tool grows property and hotel company business by providing automated processes that simplify and streamline a sales team’s ability to qualify accounts and deliver reports that enable sales teams to leverage the 80/20 rule: targeting the 20% of accounts that provide 80% of revenue.

“hotel SystemsPro automated the proven sales principles of systematic account qualification, information gathering and account ranking with our new Account Saturation Tool to help hotel sales teams increase property revenue,” said hotel SystemsPro President Chip Carroll. “Our newest Web-based solution boosts hotel sales success through employing the latest Web-based technology that delivers a combination of features unavailable elsewhere in the market.”

One of these features, created from customer demand, is the ability for operators to own their detailed account information, regardless of any changes made in property branding.

“One of the biggest challenges we face as a company is how to enable our sales people to become more familiar with their accounts. The Account Saturation Tool will let us not only qualify them and better understand their needs; it will define what type of business it is and how we can most effectively stay in touch with them,” said Tom Kenney, senior vice president for Aimbridge Hospitality. “This will help us develop those crucial relationships that ultimately drive revenue to our bottom line.”

“When I attended the hotel SystemsPro seminar on the Account Saturation Tool I realized that this is what had been missing from my day-to-day business,” said Sandi Hill, director of sales for Courtyard by Marriot in Florence, KY. “The ability to keep track of information about my clients is critical in my business. I have never seen a tool like it. I love this application for the simplicity and the tremendous value it brings.”

The new sales tool includes two components to increase sales team effectiveness: account qualification and contact profiling.

The Account Saturation Tool’s Qualification component provides a complete process for identifying growth and sales opportunities in an account, including automated forecasting of the value of future room and catering revenue potential. The system also:

  • Guides the sales team in gathering the most appropriate qualifying and contact information using the Web-based Worksheet, a form that sales managers can take on customer calls.
  • Automatically calculates annual revenue forecasts based on data entered about maximum and minimum service fees and room rates.
  • Frees the sales team from repetitive administrative duties so they can spend more time closing revenue generating deals.
  • Suggests a trace frequency based on the potential of an account compared to others.

The Profile component enables sales managers to build stronger client relationships by identifying and recording personal information about each client. The Account Profile tool:

  • Provides a format for gathering and sorting personal information gathered during conversations that can be used to build client rapport.
  • Provides fields for user-configurable data that may include birthdays; favorite sports teams, restaurants, flower preference; organizations they belong to, important milestones; etc.

The Account Saturation Tool and the data it generates in hotel SalesPro are accessible across an organization by anyone with secure password authorization. “This is the perfect sales application for owners of multiple properties,” said Carroll. “It can increase profitability and productivity while protecting the hotel company’s future by ensuring ownership of account and contact information to drive future revenue and sales.”

About hotel SystemsPro
Founded in 1996, hotel SystemsPro is a technology company operated by hospitality professionals who provide high performance, ASP-based enterprise and property solutions that enable hotel companies grow market share through better management of assets, increased sales, reduced operating expenses, and a higher quality guest experience. Hotel SystemsPro partners with clients to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the size of the property operator or its challenges, hotel SystemsPro solutions do the heavy lifting for operators to streamline operations and boost staff productivity and profitability. Our solutions include hotel SalesPro, hotel CateringPro, hotel ServicePro and hotel WebSpace. For more information, visit www.hotelsystemspro.com.

hotel SalesPro is a multi-property ASP sales and catering system with scalable functionality that increases sales efficiency for hotel chains and independent properties. hotel ServicePro is an economical hotel maintenance solution that preserves property asset value and improves guest service by automating the communication, scheduling, tracking and reporting of tasks surrounding best practices, guest requests, safety requirements and preventive and equipment management. hotel WebSpace, is an effective new online marketing solution that drives market share for hotel companies.

hotel SystemsPro
Kathy Bannasch, CHA
Vice President of Sales, Marketing and Corporate Training
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: 770-303-9911 or Toll free: 877-263-3645
Email: kathy.bannasch@hotelsystemspro.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.